Education
European Business School
Master in Digital Marketing
Madrid, Spain (Online)
03/2022 - 04/2023
Pontifical Catholic University of Ecuador
Bachelor's Degree in Graphic Design & Visual Communication
Quito, Ecuador
01/2012 - 07/2016
Skills
Adobe Creative Suite
Indesign, Illustrator, Photoshop, Premiere Pro, After Effects
Wordpress
Theme customization, content management
Monday.com
Cross-functional project management and creative workflow automation
AEO & GEO
Brand optimization
Marketing Automation
Building behavioral-triggered workflows in HubSpot or Salesforce
Expressive Typography & Tactile Branding
Executing modern, attention-grabbing visual trends
Languages
English & Spanish
Awards
New Mexico Press Association
NMPA Better Newspaper Award
Second Place - Advertising
Retail Advertisement - B&W
Albuquerque Journal
2020-2021
Second Place - Advertising
Retail Advertisement - Color
Albuquerque Journal
2020-2021
Second Place - Advertising
Retail Advertisement - Color
Albuquerque Journal
2019-2020
First Place - Advertising Campaign - Print
Albuquerque Journal
2019-2020
First Place - Advertising Campaign Digital
Albuquerque Journal
2018-2019
Senior Creative & Marketing Strategist with 13+ years of experience blending visual design mastery and data driven digital strategy
Sarai kraft
Work Experience
Global Alzheimer's Platform Foundation
Senior Manager Digital Marketing & Design
United States (Remote)
08/2022 - Present
Drove high-impact display advertising and programmatic campaigns that substantially grew website traffic and boosted screenings, while streamlining legacy assets to establish a unified brand identity and ensure strict consistency across all digital and print materials.
New Mexico Wild
Digital Communications Coordinator
Albuquerque, New Mexico
10/2021 - 08/2022
Developed innovative multi-channel digital campaigns and newsletters designed to increase donor engagement and boost contributions.
Albuquerque Journal
Digital Graphic Designer
Albuquerque, New Mexico
04/2019 - 10/2021
Devised and designed high-performing programmatic advertisements and brand identity programs that successfully scaled engagement in print and digital media and sales profit for diverse advertiser audiences. Recognized for creative excellence with five awards for outstanding ad campaigns and visual strategy.
Marketing Strategies & Brewers Crew Magazine
Graphic Artist
Albuquerque, New Mexico
06/2017 - 04/2019
Provided creative direction for multi-platform campaigns, focusing on digital and print materials. Designed high-impact promotional materials for local businesses and successfully developed targeted digital awareness campaigns to launch and promote Brewers Crew Magazine.
Community Leadership Volunteer Experience
Marketing & Events Promotion Volunteer
Holy Name of Jesus Cathedral | Raleigh - Present
Manage promotional strategies and branding for spiritual community events , including strategic planning and asset creation for upcoming parish celebrations.
Clinic Marketing Volunteer
Wildlife Animal Rescue | 01/2018 - 06/2022
Coordinated and developed promotional materials for clinic fundraising events, while supporting daily operations and animal rehabilitation efforts.
Marketing Volunteer
Supportive Housing Coalition of New Mexico | 01/2017 - 07/2017
Designed impactful branded materials to promote high-profile fundraising events aimed at combating homelessness in Albuquerque .